Using e-mail to orchestrate a marketing strategy is one of the best ways to get in touch with potential clients and help retain current customers. Due to its ease of 
implementation and cost-effectiveness (essentially free), e-mail marketing is an excellent choice for any small business.
Versus direct mail marketing packages, e-mail campaigns tend to perform a equally well, if not better. As an added bonus, you won’t have to spend your advertising budget on postage and envelopes, and you’ll be able to accurately track your results and make fine-tune adjustments as you go.
There are three phases of building a successful e-mail marketing campaign:
1. Building your list
2. Crafting the message
3. Design the package and track results
This guide will focus on building your list. Continue reading ‘Small Business Marketing via E-mail’
Small Buness Financing Tips
You’ve probably heard statistics in the past which claim that poor management is the number one reason why a majority of small businesses fail. Well, even if it is true, making mistakes with small business financing is definitely a close second when it comes to small business failures.
If you plan on starting a small business or expanding an existing one, chances are that you’ll need some capital that you probably don’t already have on hand. If you think that taking out any old loan and spending all the money you’ve borrowed on new leather office chairs is the best way to go about financing, please keep reading this guide. Continue reading ‘Small business financial checklist’
This guide will help you write the Executive Summary of your business plan.
Business plans are perhaps the most important part of planning and starting a new small business. Business plans force you to consider exactly how you plan on operating every single aspect of your business, and they therefore allow you to identify potential conflicts or problems before you begin investing your money. Continue reading ‘How to write a small business plan’
Many successful entrepreneurs agree that marketing is the most important aspect of operating a small
business. Think of it this way: you can have the best products and the best services, but if you can’t reach your market to inform them and persuade them, you don’t stand a chance of selling anything. If you learn the basics of marketing, it will be a lot easier to help your small business venture reach new levels of success.
What is small business marketing? Continue reading ‘Small business marketing basics’
implementation and cost-effectiveness (essentially free), e-mail marketing is an excellent choice for any small business.
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